Content Contributors: Social Media Accessibility Basics

Photo by Ansgar Scheffold on Unsplash
Photo by Ansgar Scheffold on Unsplash
  • Reflect on the purpose of the image — it should be to enrich the story, nudge a behavior, or to convey information. Decorative images should not be used in social posts.
  • Describe who, where, and what — Don’t write “image of” or “picture of” — this will be redundant as the screen readers already announce this information to the user. Instead, answer the question of who is doing what and where? If something is relevant in the image, say so. But remember to keep your words sharp, concise, and informative.
  • Complex layout and flow — make your infographic easy for readers — including those with cognitive disabilities — to interpret what you are trying to convey. Too many lines or arrows connecting content may confuse the reader.
  • Excessive images and text — many social platforms have alt text character limits — and you will need to describe everything you add!
  • Wide variation and insufficient contrast in the color scheme (at least 4.5:1).
  • Explain the character’s actions
  • Explain emotions
  • Explain facial expressions
  • Tell the source (such as TV or film)
  • Describe anything distinct about the background.

Ableist Language

Contact Information

Language / Reading Level

  • Use words that are common and easily understood
  • Avoid run-on sentences (this is generally just good practice anyway)
  • Use clear, short sentences and paragraphs
  • Write in the active voice instead of the passive voice (especially if you are trying to call your readers to action!)

Policy

Photo by Alvaro Pinot on Unsplash
Photo by Alvaro Pinot on Unsplash

Post Structure

Linking to PDFs

Multimedia in Posts

  • [PIC] for an image
  • [VIDEO] for video content
  • [AUDIO] for audio content

Camel Case

Photo by Trevor Cole on Unsplash
Photo by Trevor Cole on Unsplash

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I have a M.Ed. in Instructional Technology, and an Ed.D. in Adult & Career Education. I enjoy spreading knowledge, because we all need to be life-long learners.

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Dr. D. M. Hardy

Dr. D. M. Hardy

I have a M.Ed. in Instructional Technology, and an Ed.D. in Adult & Career Education. I enjoy spreading knowledge, because we all need to be life-long learners.

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